About me

I'm Alex and I'm a Sydney-based writer with a background in print publishing, copywriting and content producing.

I've edited magazines on sustainable homes, written articles on climbing mountains (ok, hills. But still, it was an epic climb), helped businesses carve their brands through their marketing strategies and social media content campaigns. I've worked with a broad spectrum of clients to find creative ways to connect them to audiences.

I believe that storytelling is magic. It's the key to culture, connection and growth. Without it, the world would be a whole lot less interesting. Stories are everywhere. In their most historic form, stories are what have been passed down for generations as myths and imaginative tales that kept wide-eyed kiddies believing in monsters and heroes, or enabled soldiers to head into battle.

Stories keep us alive in just the same way today. Not only are stories the foundation of society, entertaining us with wild far-off lands or intriguing plots, but stories also exist in the every day — in the in between moments that we don't always consider. There is a story found in every person on this planet, and every business on this planet is found with its roots in a human; a personal experience.

Get in touch if you'd like to go on a journey to figure out how we can tell your story best to the world.

WHAT CAN I DO FOR YOU?

Articles and blogs

As a previous magazine editor, I have years of experience writing long-form stories, both editorial and advertorial articles, but as the shift into the digital space arrived, I developed the skills to succeed in the online space, too. I know how to create beautifully written content about your brand or product, either for your own blog articles (with SEO in mind) or for other publications.

Social Media Content Creation

My experience styling and producing photo shoots gives me an eye for what does and doesn't work visually. I know how to run a  multi-channel marketing campaign and have worked with small and large organisations to make this happen. I can help with content creation from eNewsletters, to social media posts, or even assist you with creating photography or video content for your brand. 

Tone Of Voice Development

If you're not quite sure what the voice of your brand is yet, we can figure that out! And we can develop a long-lasting strategy to help you create consistency across all your communication touchpoints. We live in the age of authenticity. People are savvy and want real genuine connection in a way that perhaps we're getting less and less in the digital age. We can figure out how to do that, while maintaining a level of professionalism together. 

Website Strategy And Copy

Perhaps your website needs some love? I can work with you to identify areas that can be improved from a content and copywriting perspective. The words you use on your site matter. Your site is just one of the ways you speak to your audience, and while you may not have the luxury of a one-on-one conversation, you can speak to your audience in a way that connects with them. 

Media Release Writing

Maybe you've got something important you need to tell the world; a new product, an event, or the launch of your new website? I can write your press release for you in a way that is suited to the media, helping you to get your message out there to the right people, in the best possible format for your brand.