About me

Hi, I’m Alex — a Sydney-based writer, editor, and content strategist.

I’ve written words that stop the scroll, make people laugh, and move them to act. Over the past decade, I’ve worked everywhere from glossy magazines to global not-for-profits, leading campaigns, building brand voices, and crafting stories that connect.

I’ve edited lifestyle magazines, run social media strategies for international campaigns, managed online communities, written donor pitches, web copy, blogs, and the occasional Very Important Strategy Document. Whether it’s a one-liner that makes someone chuckle or a long-form feature that sticks, I believe in writing that feels human.

At the heart of it all, I believe storytelling is magic. It’s how we connect, remember, and create change — in brands, in communities, and in everyday life.

What I Do

Articles & Blogs
From editorial features to brand blogs, I craft content that’s thoughtful, readable, and optimised for digital audiences.

Social Media & Campaigns
I’ve led social strategies, developed content (posts, graphics, videos), managed communities, and partnered with agencies on paid digital campaigns. I know how to make social content look good and drive results.

Brand Voice & Messaging
Not sure what your brand should sound like? I can help define a clear tone of voice and build consistency across every channel.

Web Copy & Strategy
Your website is your shopfront. I write copy that’s clear, engaging, and tailored to how people actually read online.

Media & PR
Need to get the word out? I write press releases and announcements that get picked up and land with the right audience.